If you're trying to push yourself with a new content marketing challenge or you're just wanting to up your daily blogging game, then you've come to the right place. Read on if you want to learn about editorial calendars, blogging strategy, and how to come up with great content on a consistent basis.
Using pure willpower is a feat to behold. I've always had respect for people who push forward on something like blogging everyday.
But, I'm lazy and I'll be the first to admit that. I don't want to 'push' through a content marketing challenge. And I know there a lot of people in the same boat as me.
Success is a habit. We are creatures of habit. So why not use our own nature in our favor?
So what do we have to do to make blogging, or any content creation, easier and more reliable?
We do what we've always done and comes naturally to us: We make a habit of it.
Sure, we'll have to work a little harder in the beginning, but when the habit of creating content becomes second nature, blogging every day all of a sudden doesn't seem so big.
Think about it. We are all creatures of habit and you are no different. So why not use our own nature in our favor?
In this article, we'll talk about the importance of having a blogging schedule, what tools you can use to make things easier, and how you can form the habit of daily blogging.
Schedule Your Daily Blogging Habit
The amount of time you have to complete a task is the amount of time it will take for your to complete that task.
Parkinson's Law says that "work expands so as to fill the time available for its completion".
This was an eye opener for me when I read it for the first time. I didn't realize how much time was being wasted away simply because I failed to use my time wisely.
The cool thing is:
Once I began to REALLY stay on top of how I used my time, my productivity got a healthy dose of improvement.
10 Simple Steps To Becoming A Better Writer
Brian Clark of Copyblogger made a simple and short blog post on how to become a better writer.
It really speaks to how we need to make writing a daily habit.
The instructions are as follows:
- Write more
- Write even more.
- Write even more than that.
- Write when you don't want to.
- Write when you do.
- Write when you have something to say.
- Write when you don't.
- Write every day.
- KEEP WRITING.
Get The Most Out Of Your Daily Blogging Habit With An Editorial Calendar
An editorial calendar, or content marketing calendar, is what separates the professionals from the people who dabble.
The blogging life becomes so much easier when you have a calendar in place.
It's almost like you know where you're headed. You know you're going to get there because you have a wonderful guide: your editorial calendar.
The content marketing software I use is CoSchedule's all-in-one content calendar.
I'll write up a full review of this awesome software. Having one central place to organize and plan your content is key, and CoSchedule can cover that for you.
Editorial Calendars are what separate the amateurs from the professionals.
How To Make Your Editorial Calendar In 4 Easy Steps
You can click or tap on the steps below see the content.
I've found that breaking things into smaller steps actually makes them bearable. Creating a content schedule doesn't have to be a big deal. It only matters that you take the action and do this.
Step 1: Get Clarity On Your Goals
If you don't have clarity on your content marketing goals, then you might as well quit right now, because if you don't have a destination in mind then what is even the point?
In my Content Marketing Challenge post, I touched on establishing goals for your blog.
This goal could be something as simple as striving to reach 1,000 unique visitors a month from the search engines. That's a great goal to start out with.
Get clear on your goals first, and then everything else follows a little easier.
Step 2: Be Honest With Your Time
When I first started my blogging schedule, I thought I could get things done faster than I actually was capable of.
Don't be like me. Take the time to get to know how long it will take you to research your topic, outline your post, write a rough draft, flesh it out and polish it up.
When I first started, it would take me 5-6 hours to do all of that. These day's, for most posts, I could get it done in 2-3 hours per post. With practice and patience, I know I can get it down to 1.5-2 hours.
Once you know about how long it will take you to do this, set aside a specific time every day to get to work.
Step 3: Schedule A Specific Time
Now that you're clear on the content goals for your blog, and you're being honest with yourself about how long these tasks will take you, we can move on to step 3.
Set aside a specific time each day and commit to keeping that time. Perhaps one of the most important aspects of building habits is creating triggers in your brain.
Setting up a specific time each day and sticking to it is what will essentially form this new habit.
Do not skimp out on this step!
Step 4: Hit That Publish Button!
The moment of truth.
Hit that publish button and watch your post go live (ideally, it would be scheduled about a week out so you can do some minor touch ups).
This was the most difficult part for me when I was starting out. I didn't have the experience, the knowledge, the grammar, the personality, etc.
If you're in that stage right now, paralysis by fear, then stop feeding yourself those lies.
Put yourself out there and let the world see you in all of your glory, even if that glory is barely starting out online.
How To Crank Out Content So You Never Have To Wonder What To Write About
So you've been told that you need to write and write some more.
You've got some clarity on the goals that you set for your content marketing challenge and you're ready to start daily blogging.
But you don't have a damn clue where to begin.
No worries. We've all been there and I'm about to show you how to never not know what to write for your blog.
That was a terrible sentence, I know. I don't talk too good sometimes.
The Best Way To Come Up With A Ton Of Ideas For Your Blog
Probably one of the best things I ever did when trying to come up with blog post ideas was creating a flow chart.
A mind map just happens to work the best for me.
The image above is a simple mind map I made around the topic of blogging.
If you don't care about how the mind map software looks, then I recommend the free software FreeMind. It doesn't look as neat as a paid mind map software will, but we don't care about that, right?
Want to kickstart your personal 'Blog Idea Generator'? Start a mind map! They're fun, effective, and free!
Begin Your Content Creation Challenge!
We've got your daily blogging habit covered.
You got clear on your goals and where you wanna take your business.
Brian Clark from CopyBlogger told us to write and write some more.
You've got your content calendar created and now you're ready to go.
The only thing left is joining a content marketing challenge, a 90 day blogging challenge where you set metric goals (unique monthly visitors, list subscriptions) and work your ass off with daily blogging to meet those goals.
Share this post and leave a comment below about your journey to blogging on the daily. Who knows? You might even inspire and motivate by sharing your experiences.