Being an online entrepreneur can be exhausting at times. This is even more true for us solopreneurs. I know life gets hard and sometimes it’s difficult to see if we’ll even make it out on the other end. If you’ve ever felt like that then this blog post is for you. I wanted to give you digital marketing quotes to inspire you along the way.
I divided the quotes by sections. Each section relates to the digital marketing field in one way or another.
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.”
The best place to hide a dead body is page two of Google.” Unknown source
“If content is king, then links are queen. Build a network of quality backlinks.”
- Richard Burckhardt -
“Social may be sexy, but search still pays the bills.”
“SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.”
- Jordan Teicher
"Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change."
“If you're going to post content to your site anyway, you might as well take the time to make sure Google takes notice of your effort.” - The Content Factory
“Search engines aren’t trying to make life harder for website owners. They see search as a product, and as they improve their product, the game changes by default.”
“SEO and content marketing are BFFs. Traditionally, SEO aims to create content that attracts search love, whereas content marketing aims to create content that humans love… or find useful or valuable. But in a world where social sharing is more important than ever… shareable content is key to long-term SEO success.”
“Content that creates happy searchers will be content that makes Google look smart for finding it.”
- Sonia Simone -
“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” Duane Forrester
“Blogging is a conversation, not a code.”
“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” - Andrew Sullivan -
“Ideas are easy. Implementation is hard.”
“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.”
- Ron Dawson -
"The casual conversational tone of a blog is what makes it particularly dangerous.”
Daniel B. Beaulieu
I think talking is as casual as blogging, and sometimes writing can be as casual as talking. My informal writing style is a political choice because I want feminism to be more accessible
"The funny thing is that I used to be a blogger, but it wasn't known as 'blogging' at that time. This was in the '99/2000 time frame."
“Blogging is hard because of the grind required to stay interesting and relevant.”
“Successful blogging is not about one time hits. It’s about building a loyal following over time.”
“I’ve long advised that bloggers seeking to make money from blogging spread their interests across multiple revenue streams so as not to put all their eggs in one basket.”
“The currency of blogging is authenticity and trust.”
- Jason Calacanis -
Content Marketing Quotes
“We should all concentrate on strong opinions or original research.”
"Do not follow where the path may lead. Go instead where there is no path and leave a trail.”
- Ralph Waldo Emerson -
"What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens."
We want our viewers to be 100% successful. We want them to feel good about themselves. I don’t really care that they are impressed by me. I want them to be impressed with the dinner they made, the adventure they went on … that’s the main goal.
- Rachael Ray
When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.
"Content builds relationships. Relationships build trust. Trust drives revenue."
How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis.
“Content marketers are the most empathetic marketers. We spend our time thinking, ‘What does our audience want?'”
“I think marketers are very message-focused. They know what they want people to hear. They have to work backward from there to figure out how to make that happen. What they should do is to find the thing that’s unique or interesting that captures people’s attention. Figure out what that thing is; don’t worry about the message right now. Just find the interesting part, and then figure out how to link that to the message.”
“Content is the reason search began in the first place.” - Lee Odden
“Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.”
Email Marketing Quotes
A bad email reputation is like a hangover–hard to get rid of and it makes everything else hurt.
"A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” - Ramsay Leimenstoll
"Email has an ability many channels don’t: creating valuable, personal touches – at scale."
- David Newman -
"Use low commitment CTAs. Emails are invites, landing pages are parties"
"How to write a good email: 1. Write your email 2. Delete most of it 3. Send it."
“Quality over quantity — Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience. ”
“I want to do business with a company that treats emailing me as a privilege, not a transaction.”
"Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI."
- Karl Murray -
"Bait without a hook is just food."
"On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards."
- Samuel Hulick
"When you have written your headline, you have spent eighty cents out of your dollar."
Affiliate Marketing Quotes
“Commit to a niche; try to stop being everything to everyone .”
- Andrew Davis -
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
“You can build it, but if nobody knows about, then they’re not coming! ”
“A wealthy person is simply someone who has learned how to make money when they’re not working. ”
- Robert Kiyosaki
"The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell." - Anonymous
“If you’re willing to endure the short-term discomfort that stems from stepping outside your comfort zone and actually working like crazy for a while, you’ll get to where you want to go.”
“People buy from people they know, like or trust .”
“Sad, but true…Your competition is lazy. Most dream of the “4 Hour Workweek” and earning passive income. Not many are willing to work hard to build a lasting affiliate business. ”
"The idea of affiliate marketing is awesome: sign up for an affiliate program, sell someone else’s product and get paid a referrer’s fee for making that sale."
“But… getting started can be relatively quick, easy, and painless, as long as you know what to do. And if you have aspirations of leveling up your life and creating your own destiny for yourself, affiliate marketing is for you. ”
“Relying on affiliate marketing as a significant part of your customer acquisition or marketing plan is… Absolutely Bone-Headed Stupid! ”
Social Media Quotes
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising. ”
“When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.” – Jay Oatway
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you. ”
“It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television.”
Amy Jo Martin
“When you lose followers because of where you stand – you strengthen your tribe.”
- Glen Gilmore -
“Social media allows big companies to act small again. ”
- Jay Baer
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset.”
“Selling to people through social media is like going to a party, meeting somebody for the first time, and then saying, ‘Hey, do you want to buy this Tupperware?’”
- Pat Flynn
“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
“Give them quality. That is the best kind of advertising.”
“You can never go wrong by investing in communities and the human beings within them.”
Viral Marketing Quotes
“Content is fire, social media is gasoline.”
- Jay Baer -
“The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.”
Virus is a Latin word used by doctors to mean ‘your guess is as good as mine’.
- Bob Hope
“If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will. ”
“More and more, the things we do in real life will end up as Facebook posts. And while we may be consoled by the fact that most of this stuff is being posted just to our friends, it only takes one friend to share that information with his or her friends to start a viral chain. ”
“Viral videos aren't just about being funny. They're about identity creation. ”
Ricky Van Veen
“Going viral isn't random, magic, or luck. It's a science. ”
- Jonah Berger -
"I'm trying to go viral, but so far I'm just a sniffle." - J. L. Madore
“The more awesome you are, the more emotion you create, the more viral it is. ”
“Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon. ”
- Martin Lindstrom
"If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself."
- Jeremy Stoppelman
“The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.”
“Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.”
- Andrew Hacker -
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" - Leo Burnett
“Creativity is a game changer. That's true of society, in advertising and in life. ”
- David Droga
“The more informative your advertising, the more persuasive it will be. ”
"An ad is finished only when you no longer can find a single element to remove."
“Stopping advertising to save money is like stopping your watch to save time.”
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. ”
- William Bernbach
“Advertising is the life of trade. ”
“In our factory, we make lipstick. In our advertising, we sell hope.” – Peter Nivio Zarlenga
“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”
- Bernice Fitz-Gibbon -
Video Marketing Quotes
"The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate."
“Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts. ”
“Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. ”
- Lisa Lubin
“Video marketing is, without a doubt, one of the biggest reasons I've been able to create a multiple six-figure Business Online. ”
“The beauty is [that] as companies get better and better with video, they're also making sales in the process. This is what smart business and marketing is all about. ”
- Marcus Sheridan
"Video marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand up whilst increasing your conversions!"
“Film provides an opportunity to marry the power of ideas with the power of images. ”
- Steven Bochco -
“Many of us have become more comfortable learning visually. Delivering information on a product, service or a company through video can help to keep your audience's attention longer and make what you have to say more easily understood. ”
“Video and image content can be more useful when it comes to influencing search and social results. ”
"It's not what you upload, it's the strategy with which you upload."
"Humans are incredibly Visual and Powerful, moving images help us find meaning... [and] video helps capture and contextualize the world around us. "