You've come up with an idea for your content but you just end up staring at the screen because you realised that you have no idea how to write a blog post. Many people have been there, including myself, and we're going to remedy that problem today! Read on.
It sounds kind of stupid when I say that I used to not know how to write a blog post. And that's the honest truth. I didn't know how to write blog posts.
Of course I knew how to write and structure my sentences and paragraphs (I know I break a lot of grammatical rules when I write my blog posts), but I didn't know how to structure my blog posts in such a way that was easy to read and understand.
Over the years, I've grown more comfortable in writing content for blogs and websites. And I've learned, through trial and error, that there is a better way to write blog posts.
There's a better way to write blog posts! Learn how I'm writing articles faster and easier!
I'm going to teach you how to blog and give you a template for the exact techniques I use when I create each and every one of my blog posts.
It's almost a science.
Blog Writing Ideas Your Readers Will Thank You For
Before we get into how I structure my posts, you should know that there are very many different kinds of blog posts you can create.
The cool thing about this is that you will discover what works best for your niche and audience.
In some niches, lists posts are king but they might not do so well in other niches.
So, with that said, let's get into the different kinds of blog posts you can create.
The List Post
The list post is possibly one of the easiest for your readers to consume. That's probably why these types of blog posts are more likely to be shared and read.
In the link above, a company called Conductor looked into which types of blog posts do better over others.
The results showed that list posts were far more effective than other types of articles when it comes to social shares.
The #1 reason why list posts are so great? They're easy to make, fun for your readers, & attract a lot of traffic. Maybe I should have said: "The 3 Biggest Reasons Why Lists Posts Rule The Internet!".
The Review Post
Don't let the effectiveness of the list post deter you from creating other types of blog posts on your website.
The review post will not only build trust in your readers, but it also positions you in a place of authority.
People make recommendations all the time. If you're interested in a certain product or service and you know someone else who has used that product or service, then you're more than likely to ask that person about their experience.
What they say will have a profound impact on your purchasing decision whether you like it or not.
In that same study, they found that 97% of consumers used the internet to find a local business.
Now, I know that's just local businesses, but it stands to reason that if that many people are looking online for some information about local business, then they are probably doing the same thing when looking for products and services.
It's a fact. People are more likely to make a purchase after reading a positive review or getting a recommendation from a friend. Why not use that psychology to your advantage and make some review posts?
The News/Current Events Post
Industry news posts are great for being relevant in the 'now'.
It enables you to be a source of information for your readers and may possibly increase your organic traffic, since it's news and highly relevant to the moment.
An example of this would be when WordPress announced that they are enhancing the WP editing experience with Gutenberg.
Now THAT'S news.
The Infographics Post
I was going to write a few paragraphs explaining infographics, but I'd rather let an actual infographic do the work! Courtesy of InfographicLabs.com.
Want to see a cool infographic about... infographics? https://digitalinfluencepro.com/how-to-write-a-blog-post/
The Case Study Post
Everyone loves a good case study.
It shows us what others are capable of and what we ourselves may be capable of accomplishing.
If you've been in the digital marketing niche long enough, chances are you've come across this popular case study by Matthew Woodward about how to start a successful blog and make money online.
There's a short article on JeffBulas.com about why case studies are so important. It's not a lot of in-depth information but it's to the point and hard hitting.
The reasons why case studies are so effective are:
The Round Up Post
Round up posts are a personal favorite of mine.
They're just so damned helpful, ya know? I love that I can come across a roundup post and be introduced to new voices in (insert whatever niche here).
You can make round up blog posts about other blogs in your niche. Or you can create a roundup post about the best, or most helpful, images in your niche.
Your imagination is the limit.
I happen to enjoy Twitter round up posts. It gives me easy access to whoever is being featured in that particular post.
Here's A Twitter Round Up Example: # Digital Marketers You Need To Follow Right NOW.
I'll make an actual roundup blog post sometime in the near future. For now, here's a quick example of what they look like.
Neil Patel is awesome and this is one of my favorite articles on his site!
Joe Paluzzi, author of Epic Content Marketing, is the go to guy when it comes to Content Marketing.
You get the idea. There are a ton of different kinds of blog posts you can write. Too many to list out here (this calls for another blog post!).
Blog Writing Template That Makes Future Blog Posts Easier
Now we get to the good stuff: How to write a blog post that your readers will love.
Disclaimer: Obviously, you can't please everyone. And you shouldn't aim to please everyone. Some types of posts will do better than others depending on your writing style and niche.
That said, there is a formula a lot of people are using and it works.
Start With A Compelling Headline
Your headline is so important because it's what's going to get people to click through.
After Your Compelling Headline, Start With An Introduction
An Intro should be short and to the point. Tell your readers what they're going to learn in the blog post, or touch on their fears and pain points and quickly explain how this particular post can remedy that.
I like to insert the "More" tag here. It makes it look a little more presentable on my homepage.
I'll write a couple of more paragraphs and then I'll add some media.
Embedding media into your blog post matters. It engages your readers and makes you stand out from what everyone else is doing: the same ol' pictures.
Even if it's something as simple as Click to Tweet, embedding media not only makes your page look better but it provides a rich experience your site visitors.
Click to Tweet is perhaps the easiest form of interactable (is that even a word) media you can put on your site.
60 percent of the time, it works every time.
Your Meat Goes Here
After the introduction and one or two interactive medias, you can get into the meat of your blog post. This is where you can break up your content using the Header 1 tag, Header 2 tag, and so on.
Use styled lists to make for easier reading.
Use toggle boxes to get people to stick around and interact with your site to get more information.
How To Hold a Banana
Insert some cool content here. Maybe even some pictures!
How Not To Hold a Banana
Make your interactive post go Inception level deep by placing interactive elements inside your interactive elements. #MindBlown
But Seriously Though, Why Bananas?
It's a good question, isn't it?
Rinse, Repeat, Rinse Some More... Oh You're Done.
That's really all I do when I make blog posts. I make sure I have at least one Click To Tweet box, and I'll even occasionally throw in a cool fill counter like the one you saw above (I just think they're pretty damn cool!).
Try to have at least 3 main points in your post. This will give you three headers to use. You can even make your content an easier read by creating subheadings to your headers, further breaking the down the content into easy to digest chunks.
Interactive media, a social share box, a lead capture form, and a few shiny images later and BOOM! You've got yourself a blog post that's all grown up and ready to face the real world.
What do YOU do to make your blog posts awesome? Leave a comment below. I'd love to hear how you go about it.